5 Forward

Posted on 11/18/2010 by Tom Grill | Printable Version | Comments (5)

Recently, a new country album by Taylor Swift shocked the music industry by selling over 1million copies in its first week. This is unheard of in a music business, which has suffered similar woes to stock photography. In the past decade, album sales have declined by more than 50%, yet Taylor Swift managed to buck the trend. Is there a lesson to be learned by stock shooters from her success?

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Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

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Copyright © Tom Grill. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Comments

Jonathan Ross Posted Nov 19, 2010
Great read Tom,
Thank you for even more insight than you have already shared over the years. Informative and inspiring as well. I may think it is so well written because I agree with everything you said but I do believe you are selling it straight as I ever get to read, that in itself is refreshing.
Thanks,
Jonathan Ross

David Sanger Posted Nov 19, 2010
Great analysis Tom. Among other insights it underscores the need for a sound capital base to fund stock production.

In previous stories Jim Pickerell has estimated the RM market at around 1% of the market (by volume) and declining. Where do you see the RM market heading - steady, declining or rising - and what's the basis for your view (talking with buyers, editors, or just gut feel?_

Pat Hunt Posted Nov 19, 2010
It's so nice to hear from Tom again. I've been waiting for him to pop up. I haven't responded to these postings before, because my articles are more focused on personality and business revues and less on analysis. However, this is the first analysis I can identify with in relation to Mark's and my efforts with the Huntstock image collection. We enjoy good high market share distribution and produce imagery that is unique with challenging access and high quality production. Therefore we experience good revenue return and price per image. I think that fits with everything you are saying. I am not disappointed in any aspect of the industry, and enjoy the challenge of technology changes. Thanks for your feedback.
Pat Hunt - Huntstock, Inc.

John Block Posted Nov 19, 2010
Wow. Tom, you've hit the nail on the head with delightful clarity and wisdom. THANK YOU for your lucid voice in the wilderness.

Bill Bachmann Posted Nov 20, 2010
Tom.... so refreshing after so much "gloom & doom" from Jim. While I like Jim, he sees everything as B&W --- many of us are doing WELL in stock and are doing it right!

---- Thanks for sharing the thoughts altho Jim will probably rain on the parade in follow up!

www.billbachmann.com

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