Recently, a new country album by Taylor Swift shocked the music industry by selling over 1million copies in its first week. This is unheard of in a music business, which has suffered similar woes to stock photography. In the past decade, album sales have declined by more than 50%, yet Taylor Swift managed to buck the trend. Is there a lesson to be learned by stock shooters from her success?
Ed.: Tom Grill originally wrote on the subject of volume relative to
price last November. The sentiment remains true today: like it or not,
the industry is changing dramatically, and the winners will be those who
can adapt to the new paradigm.