Basic Principles For Pricing Stock Photo Uses

The following are some principles that apply all types of stock photo sales. The base numbers on the pricing schedules on this site are average rates for one-time, non-exclusive use of a single image by the smallest of companies, and assuming that the image has no unique factors that would make it more valuable. These numbers are equal to U.S. dollars and are reasonable rates for commercial use of the average professionally produced stock image. Other currencies should adjust accordingly. Photographer should be aware of the existence of similar microstock images that might fulfill the customer's requirements if exclusivity is not an issue for the customer. In such cases the photographer may find it necessary to negotiate a lower fee.