Return Per Image At Getty

In November 2003 I began tracking Getty Images return-per-image by dividing the total number of RM and RF images into the total revenue generated in the previous four quarters. In the last four years Getty’s gross revenue from still image licensing has grown about 50%, but as the charts below show, not nearly as fast as the number of images added to the collection. As a result image suppliers have found that they have to produce more and more images each year just to stay even.