Visual Steam 2014 Buyers Survey

Posted on 9/17/2014 by Jim Pickerell | Printable Version | Comments (2)

In June 2014, Visual Steam surveyed thousands of U.S. art buyers, art directors, art producers, creative directors and marketing professionals to better understand stock image buying behavior today (still photography and motion). The company has published the results of its 2014 Buyers Survey. 100% of the respondents are buyers of stock photography.

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Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

john tunney Posted Sep 20, 2014
The results seem contradictory. 77% say they would sacrifice quality for price, yet they list quality as the most important factor in their decision making.

Leslie Hughes Posted Sep 25, 2014
John - You are right. When answering most important factors, every year clients say that quality comes first. However, we keep hearing in our daily business, clients say that they don't have the budget. This is why we added the question this year asking if they ever sacrifice quality for price. We think this is the difference between intent and practical reality. Creatives truly believe that quality comes first and yet the majority say the often have to sacrifice it for price.

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