Does RM Licensing Still Make Sense?

Posted on 6/15/2016 by Jim Pickerell | Printable Version | Comments (1)

Does licensing images as RM make sense anymore? If you’re licensing your images as RM the following are a few things to think about from both the customer and the image creator points of view. If you really want to license your work you must consider why fewer and fewer customers are buying RM images.

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Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Sarah Fix Posted Jun 16, 2016
Jim — I’d like to clarify, Blend is being more strategic in our decision making to convert Rights Managed content to Royalty Free than what this post suggests. We will continue to have a RM collection but our criteria is much more nuanced than just moving older content to RF. Going forward, Blend RM will be a much more specialized collection, representing imagery that is best suited for this licensing model in the market today. Taking in to consideration imagery that continues to have value beyond an average RF license and addressing more specific subject matter.
Sarah Fix,
VP Creative
Blend Images

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