Local Advertising Decline, Shift to Digital Through 2013

Posted on 3/18/2009 by Jim Pickerell | Printable Version | Comments (1)

The Kelsey Group of BIA Advisory Services forecasts a reduction in local advertising spending in the U.S. through 2013. Kelsey also projects an increasing shift towards digital media.

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Comments

Jonathan Ross Posted Mar 18, 2009
I believe the pricing for small Web images has needed to be reevaluated by agencies for quite some time. As we change our system of communication and advertising the price point for images of much smaller size that are more than sufficient for the web needs to be adjusted to allow photographers to create their best work. The sales of these small images at such a low price point is another factor in the ever decreasing returns photographers are seeing from their efforts.
In the beginning the web advertising was an extra that companies added to their budgets now these web sites are becoming some companies largest return on their advertising dollar and reducing their need for larger image purchase. I believe this trend is going to continue from here out. My local newspaper just went completely online and stopped printing. I think many will follow making for an ever increasing drop in Stock revenue.

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