How Low Can Prices Go?

Posted on 4/14/2016 by Jim Pickerell | Printable Version | Comments (2)

How low can prices go? Is the volume of images used more important than earning money when an image is used? Must we accept whatever the customer is willing to pay, or is it possible, at some point to say NO? If there is such a point where is it? Most photographer will agree there is some point where the people representing our images should say NO, but there is big disagreement on where that point should be.

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Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

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Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Peter Dazeley Posted Apr 15, 2016
thank you for the Wal-mart Story. Im stunned at the power and the bullying they bring to retailing.

Tibor Bognar Posted Apr 16, 2016
Sadly stock photo agencies and platforms are heading in the same direction as Walmart. With many suppliers cheerfully willing to offer images for free, it's easy to see where it will end. A pity, it was a good life while it lasted. Musicians, writers, most creative workers are facing the same squeeze. The Wal-marts of this world want us to buy their products, but who will have the money to buy if the opportunities to earn are systematically eliminated?

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