Decline In Return-Per-Image

Posted on 9/16/2013 by Jim Pickerell | Printable Version | Comments (1)

Every photographer is aware that the average annual return-per-image has been steadily falling over the last few years. The numbers in this story based on the size of Getty's Premium image collection and the revenue it generates give an indication of just how much it has fallen.

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Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

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Comments

Bill Bachmann Posted Sep 21, 2013
Jim, You and I agree finally on something! The number of images available now has effected the profit per image. That is mostly because, as you say, beginning "photographers" (and I use the word loosely) do submit images with no expectations to have a career in the photo business. To them it is beer money.

To those of us willing to do it correctly, stock photography is still a very lucrative field. But we must do it right -- and that includes not submitting to Microstock and expecting to have a career or success.

I just gave two lectures in California and continue to lecture & write books on how to do it correctly. I love this business and want to see others not taken advantage of in it.

www.billbachmann.com

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