Controlling Image Sharing

Posted on 10/1/2013 by Jim Pickerell | Printable Version | Comments (1)

Frans Lemmens has a problem. One of his clients operates an iPad travel magazine called TRVL Magazine. They use a lot of his images. They encourage readers to share the images found in their app on Facebook. Frankly, readers would probably do this anyway whether they are encouraged to do so, or not. Also, in order to market their app this activity is probably critical for TRVL.

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Comments

Leslie Hughes Posted Oct 4, 2013
Jim - Facebook or Instagram by claiming rights to any content posted, are preparing for changing ad conditions in the digital age where they can offer content free to advertisers. The money they receive will be on clicks and conversions. This could be huge depending on the advertiser.

This example is a great example of why photographers and artists and all of us dealing with content should be VERY concerned. Frans is basically losing control over his content. This is going to have to be tested in the courts. I don't see how a company can claim rights to any content posted knowing their users will post content to which they don't have rights.

I would love to hear from a legal perspective. I also believe that PACA will be discussing this at the annual conference, along with ASMP.

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