2008 Income Survey: Revenue by Stock-Licensing Model

Posted on 4/30/2009 by Jim Pickerell | Printable Version | Comments (1)

Everyone wants to know the best strategy for marketing their images. The numbers from this year's income survey show that more people used the rights-managed strategy than any other, and that their average gross revenue was the highest at $56,326. However, image marketers should not be too quick to jump to the conclusion that rights-managed is necessarily the correct approach.

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Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Kim Westerskov Posted Apr 30, 2009
Hi Jim - unless I'm missing something [quite possible], I'm not convinced that the average revenues for the different licensing models are telling us much. Sure, they tell us that the photographers in the survey make 2-3 times as much from RM as from RF, but that does not tell us which is the most successful licensing method. Not until we factor in the numbers of photos being offered in each model, do we get figures that can be used to compare the different models.

For example [as in my case, and it could be a common scenario], a stock photographer who has been in the business for say 30 years will have started his or her career using the RM model, and the RF model, if used at all, is a latecomer. So if say 90% of the photos being offered are RM and 10% are RF, then the RM photos will in all probability be earning more money in total than the RF photos, though when we take photo numbers into account we may well find that each RF photo earns as much or more than the RM photos.

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