Where Stock Photo Industry Is Headed

Posted on 4/13/2016 by Jim Pickerell | Printable Version | Comments (3)

I was recently asked for my views on where the stock photo industry is headed over the next few years, the value of the industry at present, and how I think the major players will adapt to the growing availability of user-generated content. Here’s my answer.

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Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

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Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Paul Melcher Posted Apr 14, 2016
So I do you explain that, according to Technavio, a research group, the global market for still images is forecasted to grow from $2.85bn last year to more than $4bn in 2020 ?

Jim Pickerell Posted Apr 16, 2016
Back in February I did a story on the Technavio prediction. http://www.selling-stock.com/Article/global-market-size-for-stock-images
Basically, I don't think the people doing this analysis know anything about the stock photo business. There is a tendency to think that if the business has a "tech" element then it will have to grow.

Paul Melcher Posted Apr 20, 2016
Jim, your analysis are all made from the point of view of the contributors, which is a greatly limited and flawed. As well, you take a very conservative approach on what content licensing is. Finally, you rely on emotional mathematics. The result is obviously in sharp contradiction with the realities of the marketplace.

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