10 Ways Artists Can Develop Their Brand

Today, a lot of businesses get marketing and branding mixed up. They are confused as to what the differences are, what they both mean or they try promoting their business with one and without the other. Simply put, marketing is how you reach your target market with advertising, promotions and public relations. Marketing is showing the world with what you do. Branding is who you are or what the world thinks you are. Every time a prospect or a potential customer makes contact with you in person, print, virally or by other means, they are formulating an opinion of you as a brand.