What Does Shutterstock Need For Growth?

Shutterstock investors often ask my opinion of stock photo industry’s future and the potential for Shutterstock’s growth.  I tell them growth will slow significantly. Demand from customers willing to pay for the images they use will decline. Shutterstock has grabbed about all the customers they can from Getty so there is not much potential for growth there. Adobe will take a much bigger share of the market. Recently an investor asked me, “What would you do if you were Shutterstock?” Here’s what I told him.