234
BUSINESS WEEK RAISES RATES
July 7, 1999
Business Week has announced a new rate policy effective July 1, 1999 with
substantial increases in usage rates. This is an interim policy while
negotiations continue between Business Week and a group of editorial
photographers. There are two full proposals on the table and it is expected to
be several weeks before a final policy is approved. The rates below apply to all
photographers and all work done for BW, not just for the photographers involved
in the negotiations.The rates are as follows:
1/4 page or less
|
$ 225
|
(this is up from $175.00 still the official rate at Time Magazine and an increase
of 29 percent. Further there will be no more spot rate bringing the minimum rate
from $100 to $225.00)
|
1/3 page
|
$275
|
(new category which will help photographers because prior they only paid an
increase at 1/2 page size.)
|
1/2 page
|
$325
|
(up from $250.00 for an increase of 30 percent)
|
2/3 page
|
$400
|
(again a new category)
|
3/4 page
|
$500
|
(up from $400.00 for an increase of 25 percent and $100.00 more than Forbes, Time
and Newsweek.)
|
Full page
|
$600
|
(up from 500 for an increase of 20 percent and again more than all of the
competition.)
|
Business Week will also still pay for research fees when they are applicable. In
addition the day rate was recently increased to $400.00 from $350.00 or roughly
14 percent and the cover rate was increased to $1500 from $1000.00 or 50%.