There is a lot of talk about how Big Data will save the industry, but are the major stock image distributors using the data they collect effectively? Given the huge number of
images currently in major databases, it would seem that a very high percentage of them are never viewed by anyone. If the distributors are collecting data properly, they should know which images are reviewed by customers and which aren’t. If there are lots of images that are never reviewed by customers, is there any way to generate revenue from those images.