Going Pro: State of the Print Market

Posted on 7/23/2010 by Jim Pickerell | Printable Version | Comments (0)

Traditionally, the primary uses of still pictures were in printed products such as magazines, newspapers, books, brochures, direct mail promotions, catalogs and—to a much smaller degree—posters and product packages. An estimated two thirds to three quarters of all revenue generated from stock pictures (in the range $1 billion worldwide) comes from print image uses, but this demand has steadily declined for a number of years.

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Copyright © Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz
Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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