Enhancing Google Search With ImageExchange

Posted on 12/2/2010 by Jim Pickerell | Printable Version | Comments (2)

At first glance, PicScout’s new ImageExchange interface that isolates images that are easily licensable from any Google or Yahoo! search, and displays them in a right-hand panel next to all the returns delivered by these search engines, would seem to be a very helpful tool for professional users looking for images they can license legitimately. In fact, the returns delivered may be more misleading than useful.

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Comments

John Harris Posted Dec 3, 2010
Thank you for this interesting article. Those who's business model is to do no more than aggregate content may find they are undermined if these issues were resolved...

Offir Gutelzon Posted Dec 3, 2010
Jim – Great topic to drive stock industry discussion and an important topic to engage the broader ecosystem partners, such as Google, Yahoo and Bing. You mentioned, the problem is not with (PicScout’s) ImageExchange – rather it’s with the way Google and Yahoo deliver (image) returns. We believe the responsibility resides with both the search engines and the stock agencies.

Google has admitted that their user experience is not what it could or should be, and their users have clearly stated they want to see higher quality images. For stock agencies, embracing the power of technology and SEO can increase their image rankings, and participation in ImageExchange can both increase image sales and decrease unauthorized use by providing connection regardless where the search engine found the image.

We believe the future opportunity is to deliver against the promise of Every Image Gets Its Credit for licensors and Instant Image ID for content users. We invite your readers to learn more about how the industry can capitalize and monetize images on our blog http://blog.picscout.com/

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