Use-Based Pricing: Is Rights-Managed Licensing on Way Out?

Posted on 3/8/2010 by Jim Pickerell | Printable Version | Comments (2)

In response to "Use-Based Pricing: Corbis Moves in Right Direction," Jain Lemos said: "I am not convinced that the rights-managed model should disappear entirely, and promoting that idea too soon could have a negative impact that Corbis and others don't intend. Perhaps rights-managed and [traditional] royalty-free are going away on their own, but they have worked well for many years, and I'd hate to see the baby thrown out with the bath!"

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Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

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Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Danita Delimont Posted Mar 9, 2010
Hi Jim,

I think Jain has quite a valid discussion going on here. What I've found interesting about your articles is that they too often leave out the smaller agencies in their statistics. I doubt too that we are the only part of the 1 % out there... Just today I met with a client to discuss a rights managed license agreement that has the range of payment going from $4000-$8000 per image, based on how they are going to use the multiple images. This client has been licensing images for some time and personally told me they thought microstock was dangerous and would never touch it. Further, another client just told me how grateful they were to me for working out an agreement so they wouldn't have to go to "those damn microsites" again. The licensing models may be evolving, but there are still plenty of clients that license rights managed images for a particular use, often paying extra for an industry and time period. Cheers! Danita

Fred Voetsch Posted Mar 9, 2010
I agree that RM licensing has a place in stock photography. Even if it is a fraction of 1% that fraction will still be a much larger percentage in terms of dollar volume. At Acclaim Images we have no plans of abandoning RM image licensing.

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