Revisiting Grill: Revenue as Function of Price Times Volume

Posted on 8/11/2010 by Jim Pickerell | Printable Version | Comments (1)

One of the things rights-managed and traditional royalty-free photographers tend to overlook is the average price per image licensed. Photographers worry when their images are licensed for low prices. They track their average royalty per image in file and the trends of their monthly royalty check, but is a lower royalty check the result of fewer images being licensed, a lower average price per license or both?

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Comments

John Harris Posted Aug 12, 2010
The promise of low price/high volume does not work for most photographers due to massive over production by an increasing number of photographers. Lowering of prices by these companies results in lower income for most producers but the volume does allow those at the top to pay themselves very very well (even if they borrow from the future expansion). This seems to work even if the quality of content declines. What happens as these companies "run out of road"?

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