Death of Educational Market for Images

Posted on 4/13/2011 by Jim Pickerell | Printable Version | Comments (0)

Anyone who earns significant revenue from producing or licensing stock images for educational purposes should be looking, as soon as possible, for another line of business. Why? It is rapidly becoming impossible to earn enough from licensing images for educational use to cover the costs of producing them. For decades photographers have been willing to license rights for limited usage of their images with the understanding that if a greater use is made the photographer will receive additional compensation. This system was originally developed to help publishers limit their risk in the event that some of the book they produced did not sell well or generate as much revenue as hoped.


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Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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