Does Print Have A Future: Statistics

Posted on 12/13/2011 by Jim Pickerell | Printable Version | Comments (2)

Some argue that there will always be plenty of print publications and demand for images to be used in print. This story provides some statistics on the Magazine industry, Printing Industry, Newspapers and the Internet that provide a depressing picture of where the demand for still photography is headed.

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Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

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Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Jonathan Ross Posted Dec 13, 2011
Great post Jim,

Can you help explain why a photo should cost a buyer less to purchase for online use if such a high percentage of the market is being driven by the internet. It does not take the photographer less time or money to make the image and it costs less for the buyer to promote their company with that image than it did when they had to run a print campaign but because we are still caught in a sales model that is based on images size the returns for stock have plummeted. I believe it is not so much an over abundance of good imagery it is that the sales model for online use has not adjusted to what it should be. Just my two cents.

Best,
Jonathan Ross

Bill Bachmann Posted Dec 14, 2011
I agree with Jonathan on this. An answer, Jim??

www.billbachmann.com

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