Typekit: Another Nail in Flash Coffin

When Flash first came out, photographers used to print postcards and catalogs absolutely loved the print-like look-and-feel of Flash Web sites. Unfortunately, they soon found out that photo buyers absolutely hate Flash functionality, which—to oversimplify—is much more restrictive than basic HTML and CSS code. Add to that the fact that Flash sites are generally rather unfriendly to search engines, and it is no surprise that most smart photographers opted for the more basic technologies. But they still love the way Flash sites looked, due in no small part to the fact that Adobe's software brought typography to the Web in a way nothing else did. Until now.