Shutterstock Launches Offset: Opportunity For RM Photogs

Posted on 4/3/2013 by Jim Pickerell | Printable Version | Comments (2)

Shutterstock has announced plans to launch Offset, a new RF offering of premium, high-end stock photos and illustrations. Currently the curated collection is in private beta. A public launch will follow later this year.

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Comments

Larry Minden Posted Apr 3, 2013
TYPO!
Offset is RF not RM

Jaak Nilson Posted Apr 4, 2013
Hello,

I think that customers needs for high quality concept images on midstock basis.
It could be about $ 250-300 for 50mb files. No more. Then a micro buyers will probably starting to use an images with higher prices too.
But if price is too high ($ 500 per 50 mb file) then customers do not buy them. Very easy and logical.

Offset is going to launch a traditional RF agency with traditional prices. A good thing is non-exclusivity. Nobody does care about it. It is a some kind of relict today. And if a customer really needs an exclusivity then it will be an object of negotiation. Agencies could ask an exclusivity only then if they could guarantee a good sales. But about sales somebody can not predict. So a non-exclusivity is very welcome and of course especially for RF license model.

Jaak Nilson
www.jaaknilson.ee

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