Using Owned Photos To Promote A Brand

Posted on 10/3/2014 by Jim Pickerell | Printable Version | Comments (0)

In his Kaptur blog last week Paul Melcher pointed out that in the near future brands may want to wholly own the photography they produce so they can then give it away just as Apple did with music when they partnered with U2 to make a massive release of U2’s new “Songs of Innocence” album.

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Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz
Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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