Programmatic Advertising At Getty Images

Posted on 1/31/2017 by Jim Pickerell | Printable Version | Comments (0)

Getty is adding Programmatic Advertising content to its site. In June 2016 CEO Dawn Avery pointed out, that “Over 97 per cent of visitors come to our websites to look at – not purchase – amazing imagery.”  Getty is trying to find a way to earn some money from this 97% of users.

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Copyright © 2017 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz
Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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