When Are Releases Needed

Posted on 7/28/2016 by Jim Pickerell | Printable Version | Comments (1)

Photographers who saw ImageBrief’s a recent blog post about Pamela Olivera’s shot that was used worldwide in a Delta Airlines campaign have been asking why Delta would take such a risk on an unreleased picture. Other ImageBrief photographers have commented lately that ImageBrief does not determined whether or not they have releases on at least some of their accepted pictures. They seem to simply accept that every image submitted has all necessary releases.

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Comments

Tibor Bognar Posted Jul 30, 2016
In fact, when you submit to Imagebrief, attached to every image there are boxes to check whether there is a model release or not; the default setting is no release. So, this information is available to both Imagebrief and the client. Most agencies in this situation tell the buyer that there is no release and it's up to the buyer to decide if a release is needed for the intended use. If this photographer left the default setting of no release, I don't see how she could be held responsible. Most likely the decision to use the image without a release was taken by the buyer.

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