Separate Pricing Structures Needed for Print and Electronic Uses

Posted on 4/29/2010 by Jim Pickerell | Printable Version | Comments (1)

As methods of supplying educational information to students change and schools adopt more and more electronic tools and techniques, photographers not only need to revise their image production strategies, but also to examine the way they will charge for their services in the future.

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Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Mark Turner Posted Apr 29, 2010
This makes a great deal of sense, but how do we as individual photographers get the big textbook publishers to go along? And how do we figure out what an appropriate license fee is for the electronic uses when the publishers themselves are more than a bit vague about their actual plans?

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