Web Uses: You Have Built It. Will They Come?

While there has been plenty of buzz about the size of the blogger market and its purchasing power, most stock-image sellers have thus far concentrated on the product end of the business: offering the right image sizes at the right price. Naturally, microstock sellers have been winning the war for market share in this particular space, because they were the first to discover this market by offering low-priced imagery. Traditional agencies are just now starting to compete at the product level, but microstocks and other newcomers are still outpacing the core of the image industry in the most important area: delivery.