Marketing PicturEngine

Posted on 4/23/2012 by Jim Pickerell | Printable Version | Comments (2)

Previously we wrote about the new search engine PicturEngine. The key question is not how well the search works, the number of images they offer or the chance for photographers to ask for higher prices for their work. The key question is how will they make customers aware that their site exists? The question is marketing.

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Copyright © 2012 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Paul Melcher Posted Apr 23, 2012
Agreed: searching and finding images is no longer an issue thus creating a facilitator is not a strong marketing pull. Furthermore, as you said, most, if not all users already have sources of images and see no need to change. It would only give them more results, something they do not seek.
Finally, there are already strong competitors like Newscom(USA), IDS (UK), Pixpalace(France), Apis (Ger) and any new entry like this one is just an unattractive redundancy. This is not solving a image buyer's problem thus any amount of marketing will not help.

Laurent Dicostanzo Posted Apr 26, 2012
Paul, Jim,
I suggest that you visit oseeris.com as well.
Laurent Di Costanzo

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