Things To Consider When Licensing Educational Uses

Posted on 12/14/2010 by Jim Pickerell | Printable Version | Comments (1)

The use of images for educational purposes has always been about 20% of the total market for stock images. For some agencies and photographers, educational sales represent a much higher percentage of their gross revenue. However, as a result of technological developments and industry consolidation, it has become extremely difficult for creators to earn enough from licensing images for educational uses to enable them to continue to produce imagery for this purpose.

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Comments

Cathy Aron Posted Dec 15, 2010
Jim - Good comments. PACA has recognized these challenges as well and in October ordained an Editorial Relations committee. The primary focus of the committee is to develop a win-win relationship between image providers and educational publishers. We hope to accomplish this by building alliances with other industry trade associations. We are working on developing template license agreements for educational uses that will be agreed on and supported by both the image licensing and educational publishing associations. The goal is to have common terms that will make licensing easier for both sides to avoid prolonged negotiation over language. Pricing, of course, is left to the individual supplier. We will keep you informed of our progress.

Cathy Aron
PACA Executive Director

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