The Mochila Web site is an online marketplace for third-party text, video and image content. The site now features a revamped home page and improved search capabilities, courtesy of Autonomy Corp, an enterprise-software specialist. Additional improvements include a new viral-content badge system and a reporting dashboard, which allows customers to track content performance and post content to social-media platforms like Facebook or MySpace.

Mochila's partnership with Go Daddy, which is among the world's largest companies in its sector, will enable Mochila to market content owned by The Associated Press, Getty Images and other providers to Go Daddy customers. According to Michael Chadwick, Go Daddy vice president of technology, the alliance will help domain-hosting customers easily develop a quality, secure and inexpensive online presence.