Pricing Electronic Uses

When customers first requested rights to use images in both print and online it seemed reasonable to charge a supplemental fee for the online use that was much less than the print price. Today, electronic use is at least equal to print and tomorrow it will be the predominate use of all imagery. If we continue to price electronic as a lesser usage we will be offering a huge discount on the price for the majority of our future licenses. Therefore we must come up with an entirely new strategy for licensing electronic uses.