Use Based Pricing Revisited

Posted on 2/10/2009 by Jim Pickerell | Printable Version | Comments (1)

A recent proposal a use-based pricing model generated many subscriber comments, which this article endeavors to address.

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Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Peter Dazeley Posted Feb 12, 2009
Dear Jim,

While I absolutely agree that a simplified licence system for RM is the right way forward, I do not have any expertise in how this can be achieved. However, I am concerned in giving clients what they wanted i.e. Getty Rights Ready, it ultimately turned out to be not what clients wanted. I do not believe that a new licence should give the buyer another chance to drive down the cost as 'premium access in perpetuity' did, giving access to RM images as well as to RF. It seems to me like giving away the crown jewels for silly money.

I am convinced that Rights Managed is going to continue being important to clients especially with the likes of the Dell/Gateway fiasco, with the female student RF image, that was used across many different and conflicting brands all at the same time.

Lastly, I was interested to read in your January 22nd posting, that some sellers and customers argue that photos of a single object on a white background should be less expensive that a complex shot that require models, props etc. I feel that the customer should be paying a premium for an image with high production values, rather than a reduction for the simple shot. Either the picture does the job or it doesn't.

As costs are driven down, high value production shoots are becoming less commercially realistic.

Have a great day.

Best wishes, Peter

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