Eleven Year Shutterstock Growth Trends

Posted on 2/11/2021 by Jim Pickerell | Printable Version | Comments (0)

The chart below allows you to easily track the growth trends of Shutterstock quarter-by-quarter over the last 11-years and see the number of images in the collection, number of downloads and the gross quarterly revenue at the end of each quarter. You can also see the average revenue-per-download and revenue-per-image-in-the-collection trends.

The final column gives an indication of the possible maximum percentage of images in the collection that were downloaded during the quarter. The percentage would be reached if no unique images was downloaded more than once during the quarter. Since we know that many images are downloaded multiple times by different customers the actual percentage of “unique images” downloaded during any quarter would be lower in every instance.

Nevertheless, these percentages give a good indication of the trend over several years and points to the fact that more images without any editing does not, in and off itself, result in more sales. As we have said over and over that growth in the size of all image collection has to a great extent made it harder and harder for customers to find the “right” image for their projects. It shows no appreciation of the customer’s time and in the long run is not a friendly way to treat customers.

Shutterstock				Revenue	Revenue	Percent
	Images	DL	Revenue	Per	Per image	Collection
	(millions)	(millions)	(millions)	Download	Collection	Licensed
2010 Q3	12.3	11.1	$20.98	$1.89	$1.71	90.2%
2010 Q4	13.3	12.5	$23.88	$1.91	$1.80	94.0%
2011 Q1	14.4	13.3	$25.54	$1.92	$1.77	92.4%
2011 Q2	15.3	14.4	$28.94	$2.01	$1.89	94.1%
2011 Q3	16.2	14.8	$31.08	$2.10	$1.92	91.4%
2011 Q4	17.4	16.2	$34.67	$2.14	$1.99	93.1%
2012 Q1	18.8	17.6	$37.49	$2.13	$1.99	93.6%
2012 Q2	20.2	18.3	$40.63	$2.22	$2.01	90.6%
2012 Q3	21.7	18.7	$42.26	$2.26	$1.95	86.2%
2012 Q4	23.3	21.4	$49.22	$2.30	$2.11	91.8%
2013 Q1	25.0	22.4	$51.5	$2.30	$2.06	89.6%
2013 Q2	28.0	24.3	$56.8	$2.34	$2.03	86.8%
2013 Q3	31.3	25.4	$56.8	$2.24	$1.81	81.2%
2013 Q4	34.5	28.0	$68.0	$2.43	$1.97	81.2%
2014 Q1	37.1	29.7	$72.8	$2.45	$1.96	80.1%
2014 Q2	40.7	31.5	$80.2	$2.55	$1.97	77.4%
2014 Q3	42.7	31.2	$83.7	$2.68	$1.96	73.1%
2014 Q4	48.8	33.5	$91.2	$2.72	$1.87	68.6%
2015 Q1	51.6	33.4	$97.5	$2.92	$1.89	64.7%
2015 Q2	57.2	35.9	$104.4	$2.91	$1.83	62.8%
2015 Q3	63.7	38.1	$107.3	$2.82	$1.68	59.8%
2015 Q4	71.4	39.8	$115.9	$2.91	$1.62	55.7%
2016 Q1	81.0	41.2	$116.7	$2.83	$1.44	50.9%
2016 Q2	92.1	43.4	$124.3	$2.86	$1.35	47.1%
2016 Q3	102.7	41.2	$123.1	$2.99	$1.20	40.1%
2016 Q4	116.2	41.1	$130.2	$3.17	$1.12	35.4%
2017 Q1	132.0	43.5	$130.2	$2.99	$0.99	33.0%
2017 Q2	144.7	42.7	$134.0	$3.14	$0.93	29.5%
2017 Q3	164	41.9	$141.1	$3.37	$0.86	25.5%
2017 Q4	179	43.9	$151.8	$3.46	$0.85	24.5%
2018 Q1	197	43.7	$153.0	$3.50	$0.78	22.2%
2018 Q2	215	45.2	$156.6	$3.46	$0.73	21.0%
2018 Q3	233	43.9	$151.6	$3.45	$0.65	18.8%
2018 Q4	255	46.8	$162.1	$3.46	$0.64	18.4%
2019 Q1	274	47.2	$163.3	$3.46	$0.60	17.2%
2019 Q2	295	46.6	$161.7	$3.47	$0.55	15.8%
2019 Q3	313	46.3	$159.1	$3.44	$0.51	14.8%
2019 Q4	331	47.7	$166.4	$3.49	$0.50	14.4%
2020 Q1	348	46.8	$161.3	$3.45	$0.46	13.4%
2020 Q2	359	44.0	$159.2	$3.44	$0.44	12.3%
2020 Q3	370	43.4	$165.2	$3.79	$0.45	11.7%
2020 Q4	381	45.8	$180.9	$3.91	$0.47	12%

Eleven Year Shutterstock Growth Trends

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