ASPP Reinvention Weekend Highlights Multimedia as Area of Future Demand

Posted on 4/26/2010 by Jim Pickerell | Printable Version | Comments (1)

The opportunity to interact with editors from publishing companies, picture researchers, stock agents and photographers at the American Society of Picture Professionals' Reinvention Weekend in Boston provided a clearer picture of where the business of producing images for publication is headed.

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Comments

Benjamin Winters Posted Apr 26, 2010
Great article Jim. Based on our experience, this insight is spot-on. The transition to and demand for rich multimedia content outside of publishing has happened quickly. An understatement for sure. The story commands the type of content when telling brand stories as well. Brands increasingly need content that spans platform and device, tailored to the venue. Consumable bits or shorter videos for mobile consumption and more robust edits for traditional web use for example. It looks like there is a lot of exciting stuff coming for publishers in the near future. Interactive books for the iPad for example. Like: http://www.youtube.com/watch?v=gew68Qj5kxw. We were recently asked to put together a program to take a music publication from it's traditional station in print to the mobile space via apps and mobile website content.

Oh and last thing, re: that kind of bummer situation with the 5D Mk II and the follow focus. We've been using some gear from Red Rock Micro, combined with a live monitor that helps to solve this. There's no replacement for a DP that knows their gear, but this makes pulling focus and following much more reliable with the 5D MkII. By the way, we are in no way affiliated with or sponsored by Red Rock Micro.

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