Marketing Strategies: Royalty Free

Posted on 5/12/2009 by Jim Pickerell | Printable Version | Comments (2)

Traditional royalty-free images currently account for perhaps 6% of the images licensed worldwide. In relative terms, the number of images licensed using this model is declining most rapidly.

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Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

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Comments

Tim Mcguire Posted May 12, 2009
I guess your disadvantages and advantages depends on your point of view.

"4 - Unlimited use of any image licensed is allowed" may not be an advantage to some.
Fred Voetsch Posted May 12, 2009
I would agree. Traditional RF is now overpriced and the typical buyer is mainly looking at price and is likely very aware of micro and subscriptions sites as an alternative. RM is holding up better for us and that's partly because buyers expect higher prices and partly because they are more likely to call and haggle if the standard price is too high.

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