Are You Watching Trends In Online Ads?

Posted on 10/2/2015 by Jim Pickerell | Printable Version | Comments (2)

Have you been watching the ads lately when you do online searches? Yesterday, I was reading a news story on Yahoo about U.S. manufacturing and three different Adobe Creative Cloud ads were delivered in connection with that one story. Two of the ads included the “St” icon promoting Adobe Stock.

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Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

ricardo azoury aguiar Posted Oct 3, 2015
Jim, have you heard about retargeting? That is what they are doing. But this is pretty old marketing technique and every company does. Cheers.
Sheron Resnick Posted Oct 5, 2015
Dear Jim:

It's probably not that Google is tracking your searching for stock sites (which of course they are), but rather that you've been on the Adobe Stock site -- probably many times -- and Adobe has captured that and fed it into their Google Ad account. So if you're seeing it more often, it's likely because you've recently been on the Adobe site more often than you've been on ShutterStock.

Best,

Don

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