According to WPP, the world's largest media buyer, the Internet advertising spend in Sweden in 2008 will surpass spending for television advertising. The same is expected to happen in the UK and Denmark in 2009.
Why should photographer's care? Advertising budgets are unlikely to grow significantly; they will just be allocated differently. More spending on the Internet means less spending elsewhere. Print is an obvious loser. Fewer pages of advertising means fewer photos used in ads and a decline in the space for editorial content.
In addition, the fees paid for use of images on the Web tends to be significantly lower than to use the same image in print.