Marketers Seek More Creative Risk

Marketing Daily reports that Advertising Week revealed a surprising change of attitudes among marketers. Both marketers and ad executives agreed they needed to take more risks; however, such opinions were more prevalent among marketers than ad executives. The Creative Group conducted the research, and its executive director Megan Slabinski admits being surprised by the results: “We normally see is that marketers are more risk-averse than ad executives because of the corporate environment,” she said.