Social Media Use and Ad Budgets on Rise
Posted on 12/29/2009 by Julia Dudnik Stern | Printable Version |
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Despite the general state of the economy, falling advertising budgets and continued debate over the marketing usefulness of social media, budgets allocated to social media in 2010 are bucking the downward trend. For the stock industry, the channel holds dual interest: it is becoming an important collective user of imagery and video, and an equally important marketing resource.
Copyright © 2009
Julia Dudnik Stern.
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