What Are Pictures Worth To Book Publishers?

Posted on 1/24/2011 by Jim Pickerell | Printable Version | Comments (1)

Do educational publishers place much value on the pictures they use in their books? Based on what they are willing to pay for such images, the role pictures play in the educational process has declined significantly over the last 10 to 15 years. The fees paid for images used in textbooks have not kept up with changing usage demands. There may be little photographers can do to alter this trend, but they need to be aware of and understand the problem as they plan future production for this market.


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Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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