Buyer Confusion About Rights Licensed

Posted on 11/5/2013 by Jim Pickerell | Printable Version | Comments (3)

One of the surprising things that came out of this year’s Visual Connections event in New York was the degree of confusion and misunderstandings graphic designers and art directors have about image rights. Many seem unsure as to what they can and cannot do with the images they license.

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Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Todd Klassy Posted Nov 5, 2013
Great article. $25 for a RF image, in my opinion, is lunacy. I sell images on my own to clients and I can't recall the last time I licensed a RF image for less than $50, and that includes sales to mom & pop business, individuals, and non-profit organizations.

Getty, Alamy, et. al. need to begin hiring some salespeople who know what they are doing instead of focusing on how to rip off photographers.

Paul Melcher Posted Nov 5, 2013
This is why fee based on usage is intrinsically flawed . A supermarket does not ask you what you will be doing with those potatoes before charging you a price. The stock photo industry does and in this new digital economy, it just doesn't work anymore.

Bob Zentmaier Posted Nov 6, 2013
re Todd Klassy's comment: Right on!

Photo Researchers is one of the last of the pre-digital age stock houses specializing in science and working with suppliers on a 50/50 basis. We would have been gone long ago if we started giving away this expensive to produce, hard to find content!

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