Jim Erickson: A Contrarian's Approach

Posted on 10/8/2009 by Jim Pickerell | Printable Version | Comments (3)

Jim Erickson breaks all the stock photography rules and yet is one of the world's most successful sellers of stock images. Pick any strategy that everyone agrees is the key to success in stock, and Erickson is probably doing the opposite.

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Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

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Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Peter Dazeley Posted Oct 9, 2009
Wow what an amazing average, seems to be completely different to everything we are being told by the big library's, that people aren't prepared to pay big fees any more. I can't think of any another market that sells it's premium brands at rock bottom prices, long term this really isn't going to make any sense. Well done Jim

Gerard Fritz Posted Oct 9, 2009
Not too long ago there were mid-sized agencies known for premium quality collections that weren't afraid to charge real fees. Once the "Walmart" thinkers at the mega-agencies bought them up and gave their work away at discount prices it all ended. Erickson shows excellent work for high prices is still a viable model

Shannon Fagan Posted Oct 9, 2009
Great story - thanks Jim for reporting!
Shannon Fagan

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