New Strategy For RM Licensors

Posted on 11/4/2014 by Jim Pickerell | Printable Version | Comments (1)

Are more and more of your customers asking for RF licensed because they must have the flexibility to use the image in any way that develops and for an unlimited period of time? Hans Halberstadt of MilitaryStockPhoto used to dismiss inquiries for RF licenses out of hand, but in recent years has found that many of his ad agency customers insist on the flexibility of an RF licenses.

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Comments

Jaak Nilson Posted Nov 4, 2014
I like it. Actually I have done it for many years already. Today, at internet era a RM label does not work. If images are in internet already then a photo will live it`s own life. Nobody cannot control it. So we have to get a fee what is ok for photographers using new licensing models.

For example. James bought an RM image today, but after some time instead of him there will be Mary in company. And new emplyee Mary found from archive a nice RM image. But unfortunately James left company and nobody can not manage this image. Mary thinks that if image was purchased at once they can use it forever. I see such cases all the time.
A RM suits for an old-fashioned print media and of course for internet is better solution a RF. More and more content will move into internet.

A RM image does not mean always a high price. I see all the time that my aggregator agency reports that my property released images brings me 19 US cents. Sure, there are higher prices too.

www.jaaknilson.ee

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