Can iStock Turn Midstock Sales Around?

Posted on 6/3/2014 by Jim Pickerell | Printable Version | Comments (0)

iStock’s sales seem to have been declining over the last few quarters. About 75% of iStock sales are at Midstock prices totaling roughly $180 million in 2013. There are indications that customers and creators are increasingly dissatisfied. One big questions is whether the decline is due to a generally higher priced offering, poor customer service including a less than optimal performing website, or both.

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Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz
Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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