Brand Magazines May Be New Market

Many brands are finding that their Internet marketing is not working as well as it did a year or so ago. The brands pay Google, Facebook, Twitter, YouTube and other web hosting services huge amounts of money to target potential customers with pop-up ads that often don’t seem to generate much in additional sales. Brands like Airbnb, Away, Bumble, Callaway Golf, REI Co-op and Goose Island Beer Co. are developing custom, specialized magazines that focus on what their brand has to offer. If this trend grows it may offer new work for assignment photographers with specialized connections or skills.