Print Advertising and the Future of Stock Photography
Posted on 5/20/2010 by Jim Pickerell | Printable Version |
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A large percentage of the still-photo segment of the stock photography
business is related to advertising—either licensing images for use in
print ads, or licensing them for use in editorial products that are
supported to a great extent by ads. The health of the stock photography
business is directly related to the health of the print business. To
understand what is likely to happen in the still photography business,
it is important to have some understanding of advertising trends.
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Jim Pickerell.
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