The Cost Of Acquiring New Customers

Posted on 2/11/2015 by Jim Pickerell | Printable Version | Comments (0)

Getting new customers can be difficult. During Q3 2014 Shutterstock spent about 25% of its gross revenue on sales and marketing. At that rate sales and marketing costs for all of 2014 could be in the range of $80 million.

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Copyright © 2015 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz
Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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