Save The Environment
Posted on 1/22/2010 by Paul Melcher | Printable Version |
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We have done a bad job. A terrible job. If picking a photograph is all about its price and not its quality than we, the photo industry, have made a terrible job at selling our work.
Every time an editor, whether from an ad agency or a magazine decides to use an image because it is cheaper than the others, that means we have all failed to advocate for the real value of photography. We have failed, all of us, Photographers, agents, photo agencies to make the new generation of image buyers see the real value in our images. Thus the current situation.
Copyright © 2010
Paul Melcher.
The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail:
wvz@fpcubgbf.pbzPaul Melcher brings more than 20 years of experience in technology breakthrough and leadership roles for world-renowned photography agencies and was named by American Photo as one of the "50 most influential individuals in American photography." He is co-founder and SVP of PictureGroup ( http://www.picturegroup.com), a full service photo agency as well as a writer for the blog "Thoughts of a Bohemian" ( http://blog.melchersystem.com/) , an industry consultant and a father of two boys.
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